Business Model Design Template

Giving formal descriptions to business processes is the very first step to conduct business activities. This ensures that all the business processes are well-defined and understood by all the stakeholders of the company and especially, by the Board of Management of the business concern which is going to be directly associated with the daily functioning of the company. There are various business conceptualizations that exist. Osterwalder proposed the 'single reference model' which is based on the common properties or similarities in many business model conceptualizations. He designed a 'business model design template' through which it becomes easy for an enterprise to describe their business processes.

1. The Infrastructure:
• Main Activities: Include those activities that are necessary for the operation of a business model.
• Main Resources: Resources necessary to establish the company value for every client.

• Partner Alliances: The business partners that complement the business model.

2. The Offering:
• Value Proposition: It refers to the products or services that an enterprise offers. It is the way in which a firm distinguishes itself from the rest of its competitors. It is the reason provided by the firm to consumers to buy its products rather than those of its competitors.

3. Customers:
• Customer Segments: These are the focus area of potential customers of the firm's products or services.
• Channels: The means through which the products or services of the business reach the end customer. It refers to the distribution strategy of the business.
• Customer relationship: The process by which a business establishes a rapport with its customers.

4. Finances:
• Cost Structure: The financial consequences of the techniques implemented in the business strategy. It refers to an organization's DOC.
• Revenue Streams: The ways in which a company generates money. There may be more than one way of income generation.

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